Social Media Masterclass


The purpose of this short course is to deliver a practical, interactive course in social media. The course will enable practical understanding of the benefits of social media to an organization. The course will include modules on social media for non-profits, photography, infographics and campaigns. The key objectives are for participants to:

  1. Understand the importance of social media and how it affects your organization;
  2. Learn insights and ideas for writing better copy and creating more engaging content;
  3. Understand how to grow social media presence, while maintaining credibility;
  4. Use of social media analytics and monitoring tools for different social media accounts;
  5. Engage with users to foster loyalty and build relationships;
  6. Mentor participants on best practices in social media.


Above 91 million Nigerians access the internet using their phones. This is almost 50% of Nigeria’s population. In addition, 16 million Nigerians are on Facebook. Every day, about 7.2 million Nigerians log into Facebook. On the African continent, Nigeria has the third largest users of Twitter. If Nigerians on Facebook constituted a Nigerian State, they would be the second most populous State in the country. This is huge resource that non-profits must tap into to spread the news about their interventions, recruit volunteers and increase their fundraising capabilities. By engaging with these users and sharing relevant content, photos, and events, you can reach a greater number of prospects and achieve increased awareness for your organization. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a free way to reach them. Social media has a treasure trove of benefits to help you grow your business. In addition to attracting new prospects or customers, social media fosters your Organization’s relationship with existing customers. Indeed, having a strong social media presence in an organization is no longer a plus – it’s a requirement.


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