Above 91 million Nigerians access the internet using their phones. This is almost 50% of Nigeria’s population. In addition, 16 million Nigerians are on Facebook. Every day, about 7.2 million Nigerians log into Facebook. On the African continent, Nigeria has the third largest users of Twitter. If Nigerians on Facebook constituted a Nigerian State, they would be the second most populous State in the country. This is huge resource that non-profits must tap into to spread the news about their interventions, recruit volunteers and increase their fundraising capabilities. By engaging with these users and sharing relevant content, photos, and events, you can reach a greater number of prospects and achieve increased awareness for your organization. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a free way to reach them. Social media has a treasure trove of benefits to help you grow your business. In addition to attracting new prospects or customers, social media fosters your Organization’s relationship with existing customers. Indeed, having a strong social media presence in an organization is no longer a plus – it’s a requirement.